Skip to content
Wallet Wired

Wallet Wired

Newsletter
  • Home
  • Behavioral Finance
  • Cognitive Biases
  • Emotional Spending
  • Money Scripts
  • Reading list

Privacy
Policy

Wallet Wired collects as little as a website can and still function. This page says exactly what that is.

On this page

  1. 01Who we are
  2. 02What is collected
  3. 03Analytics
  4. 04Cookies
  5. 05Affiliate links
  6. 06Data retention
  7. 07Your rights
  8. 08Changes

Last updated 25 September 2026

01Who we are

Wallet Wired is an independent publication. The site is operated by its author and has no corporate parent, investors, or data partners.

02What is collected

No account is required to read anything here, and there is no login or comment system. If you subscribe to the newsletter, your email address is held by the newsletter service, Brevo (Sendinblue SAS, based in France), and used only to send the letter. Brevo records whether an email was opened and which links were clicked, so the letter can be improved; these statistics are not used for anything else. Every issue has an unsubscribe link, and unsubscribing stops all further email. The site does not ask for payment details, because there is nothing here to buy.

03Analytics

With your permission, the site uses Google Analytics to count visits and see which articles are read. Google Analytics sets cookies (their names start with _ga) that recognise a returning browser. They are set only if you choose Accept in the cookie notice; if you choose Decline, no analytics cookies are set. Google processes this data as described at policies.google.com/technologies/partner-sites. You can change your choice at any time with the Cookie settings link at the foot of every page.

04Cookies

The site sets one cookie of its own, ww_consent, which remembers your cookie choice for a year. Google Analytics cookies are set only with your consent (see Analytics above). Affiliate networks reached by clicking an outbound link may set their own; that happens on their domain, under their policy, and only after you click.

05Affiliate links

Some outbound links earn a commission. Which categories are and are not linked is listed in full on the affiliate disclosure page.

06Data retention

Analytics data is kept by Google for 14 months and then deleted. Newsletter addresses are kept until you unsubscribe. Nothing else is stored.

07Your rights

Readers in the UK, EU, and California have rights of access, correction, and erasure over personal data held about them. The personal data held is a newsletter subscriber’s email address and, with consent, pseudonymous analytics data held by Google. Either will be returned, corrected or deleted on request.

08Changes

If this policy changes, the date at the top of the page changes with it. Substantive changes are noted at the foot of the page for six months.

Wallet Wired

Wallet Wired

Why your brain spends the way it does. What behavioral research has observed about money, sourced and explained.

YouTube ↗

Topics

  • Cognitive Biases
  • Emotional Spending
  • Behavioral Finance
  • Money Scripts

Explore

  • Essentials
  • Topics
  • Videos
  • Money script quiz
  • Reading list
  • Newsletter

Wallet Wired

  • About
  • Editorial standards
  • Contact
  • Affiliate disclosure
  • Privacy

© 2026 Wallet Wired  Cookie settings

Educational content, not financial advice.

With your permission, Wallet Wired uses Google Analytics cookies to count visits and see which articles are read. Nothing is set unless you accept. Privacy policy